Leadline President and Founder Chris Cadieux grew up watching his father, Chester Cadieux II, build a regional store chain into the nationwide, billion-dollar company QuikTrip Corporation is today.

Chris has sought to apply his father’s leadership lessons to his work, including his time as QuikTrip’s Director of Advertising. Family circumstances gave Chris the opportunity to retire and join the Board of Directors in 2013.

He quickly discovered retirement didn’t suit him and spent as much time as he could talking about marketing and growing businesses with his colleagues.

In conversations with friend and marketing agency owner Dan Winders, they recognized an innovative opportunity: grow clients’ companies by targeting specific outcomes, managing conversions for them, and maximizing return on marketing investment (ROI).

From this, Leadline Performance Marketing was born and launched in 2020.