1. Opportunity

    This company has aggressive growth objectives with exponential sales opportunity but was limited by its ability to recruit enough qualified land agents to broker their transactions across the ten states it serves.

  2. Targeted Outcomes

    With a strong plan in place, Leadline targeted online personas that matched the characteristics of a successful agent. Using compelling video and content, another one of Leadline’s bread and butter, Leadline was able to attract 700% more applicants than the client had experienced before this campaign.

  3. Results

    In the first week alone, Leadline helped attract more applicants than had applied in several months before - combined.

  4. How We Got There

    Leadline created a comprehensive digital ad campaign that attracted candidates to the company’s website to increase the company’s sales capacity at a key performance indicator pace.

Putting in Due Diligence

Defining the target audience was a key component to client success. Leadline leveraged the company’s knowledge of their own business, interviewing the client and conducting an audit of their salesforce to define those targeted personas as a specific kind of lifestyle, outdoor-friendly men and women who were both intelligent and technologically savvy.

Putting in Due Diligence

Data-Informed Decisions

The client had tried previous advertising campaigns with less-than-desired success. Leadline analyzed those campaigns and used data from them to determine where the highest success rate was. We were then able to develop a targeted campaign and custom landing page across multiple channels to drive online applications.

Data-Informed Decisions

Outcomes Driving Success

Leadline’s process of defining the target audience, determining what platforms led to the client’s highest success rate, and building efficient, streamlined websites and landing pages produced the outcomes the client needed for business success.

Outcomes Driving Success