• //   Unlocking Your Brand’s Personality

    A brand persona is an internal resource that spells out the brand’s purpose, promise, core values, and attributes. Unlike a buyer persona, a brand persona isn’t a named avatar; it’s a personality based on a brand’s core values, mission statement, and aspirational goals. At Leadline, developing a brand persona with… Read More
  • //   Why We Build Brand Personas

    Capturing the attention of your target audience is no small task in today’s world. Between differentiating from your competition and mastering unique, memorable branding across many different channels, it’s easy to get overwhelmed and lost. Personas are a great way to avoid this by narrowing your focus with some specific… Read More