# Leadline Performance Marketing > Leadline Performance Marketing is a Tulsa-based B2B performance marketing partner that turns marketing into measurable revenue, pairing human-led accountability with AI-driven strategy for operators who answer to the number. ## About Leadline Performance Marketing is a performance marketing agency founded in 2020 and based in Tulsa, Oklahoma. The firm serves B2B and industrial companies, including manufacturing, industrial systems, engineering, security, and professional services, and treats marketing as a managed business system built on defined objectives, engineered measurement, and accountability to revenue. Its work spans four areas: Strategy and Intelligence, Brand and Creative, Digital and Web, and Performance Marketing. Leadership includes Chris Cadieux (CEO, President, Co-Founder), Dan Winders (Executive Strategist, Co-Founder), Sarah Jordan (Chief Operating Officer), Dale Dawson (Chief Technology Officer), and Matt Pendergraff (Creative Director). Leadline was an early adopter of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), building measurement for AI-driven search visibility before the category was established. ## Key Pages - [What We Do](https://leadlinemarketing.com/what-we-do/): The four service lines, Strategy and Intelligence, Brand and Creative, Digital and Web, and Performance Marketing, covering market research, competitive intelligence, positioning and messaging, website design and conversion architecture, paid media, SEO, marketing automation, and revenue attribution. - [Who We Are](https://leadlinemarketing.com/who-we-are/): The firm's story, core values, and leadership team. - [Our Work](https://leadlinemarketing.com/our-work/): Client case studies across industrial, manufacturing, security, and engineering verticals. - [Our Take](https://leadlinemarketing.com/our-take/): Articles on AI-driven marketing, GEO and AEO, paid media ROI, and marketing measurement. - [Contact](https://leadlinemarketing.com/contact/): Start a project, book a discovery session, or reach the team directly. ## Case Studies - [Brand Strategy: Industrial Combustion Systems Launch](https://leadlinemarketing.com/our-work/case-study/combustion-systems-brand-strategy/): Full brand system and a product naming taxonomy for a low-emission industrial burner maker ahead of a national trade-show debut. - [Sales Enablement: Enterprise Security Provider](https://leadlinemarketing.com/our-work/case-study/security-firm-sales-enablement/): Sales enablement to make enterprise revenue repeatable for a security provider. - [Website Redesign: Global Industrial Manufacturer](https://leadlinemarketing.com/our-work/case-study/global-manufacturer-website-redesign/): Website redesign to show the full breadth of a global industrial manufacturer's capabilities. - [Brand Strategy: Offshore-Model Engineering Firm](https://leadlinemarketing.com/our-work/case-study/engineering-firm-brand-strategy/): Brand strategy and positioning for an offshore-model engineering firm. - [Sales Enablement: Global Industrial Manufacturer](https://leadlinemarketing.com/our-work/case-study/global-manufacturer-sales-enablement/): Sales enablement program for a global industrial manufacturer. - [Brand Strategy: Global Industrial Manufacturer](https://leadlinemarketing.com/our-work/case-study/global-manufacturer-brand-strategy/): Brand strategy for a global industrial manufacturer. - [Website Redesign: Industrial Band Saw Manufacturer](https://leadlinemarketing.com/our-work/case-study/band-saw-manufacturer-website-redesign/): Website redesign for an industrial band saw manufacturer. - [Website Redesign: Accredited Calibration Laboratory](https://leadlinemarketing.com/our-work/case-study/calibration-lab-website-redesign/): Website redesign for an accredited calibration laboratory. - [Sales Enablement: Regional Pallet Manufacturer](https://leadlinemarketing.com/our-work/case-study/pallet-manufacturer-sales-enablement/): Sales enablement for a regional pallet manufacturer. ## Articles - [Why Performance Marketing Leaders Are Abandoning Traditional Funnels for AI-Driven Revenue Engines](https://leadlinemarketing.com/our-take/article/why-performance-marketing-leaders-are-abandoning-traditional-funnels-for-ai-driven-revenue-engines/): How AI is turning traditional B2B funnels into measurable, AI-driven revenue engines. - [Why Your B2B Content Isn't Getting Cited by AI—And How to Fix It](https://leadlinemarketing.com/our-take/article/why-your-b2b-content-isnt-getting-cited-by-ai-and-how-to-fix-it/): A GEO framework for earning AI citations through entity strength, extractable structure, and answer-first content. - [The Website Paradox: Why B2B Leaders Must Rethink Digital Presence in 2026](https://leadlinemarketing.com/our-take/article/the-website-paradox-why-b2b-leaders-must-rethink-digital-presence-in-2026/): Rethinking the role of the B2B website in an AI-driven, multi-surface discovery landscape. - [Why Your Paid Media ROI Is Hiding in Plain Sight](https://leadlinemarketing.com/our-take/article/why-your-paid-media-roi-is-hiding-in-plain-sight/): Where paid media ROI hides and how to surface it through better measurement and attribution. - [Your Marketing Dashboard Is Lying to You — Here's How to Fix It](https://leadlinemarketing.com/our-take/article/your-marketing-dashboard-is-lying-to-you-heres-how-to-fix-it/): Why marketing dashboards mislead and how to build measurement you can trust. - [Google's AI Ad Overhaul Is Rewriting the Rules of B2B Performance Marketing](https://leadlinemarketing.com/our-take/article/googles-ai-ad-overhaul-is-rewriting-the-rules-of-b2b-performance-marketing/): How Google's AI advertising changes rewrite the rules of B2B performance marketing. ## Contact - Email: contact@leadlinemarketing.com - Phone: (918) 221-3550 - Address: 1307 South Boulder Ave W, #100, Tulsa, OK 74119 - Hours: Monday to Thursday, 9:00 AM to 5:00 PM CT - LinkedIn: https://www.linkedin.com/company/leadline-marketing/ - Facebook: https://www.facebook.com/LeadlineMarketing/ - Instagram: https://www.instagram.com/leadlinemarketing/