Maximizing The Return On Your Paid Media Investment

Cohesive, intelligent, tactical paid media is an essential part of the success of any digital marketing campaign. At Leadline Performance Marketing, we understand how hard you work for your business to succeed, and that you expect a return on your marketing investment.

That means deploying intentional, focused paid media where it will make the most impact, reach the most members of your target audience and drive you more toward your desired business outcome. Smart, sophisticated usage of paid media can not only increase brand awareness among existing customers, but put your business in front of an audience that might not have otherwise seen it.

Some of the paid media channels we use to drive your outcomes:

  • Pay-per-click (PPC) ads
  • Paid social ads
  • Search engine marketing
  • Google ads
  • OTT (over-the-top) streaming ads

Maximizing The Return On Your Paid Media Investment

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Driving Results For Your Business Goals

Knowing where to deploy paid media is central to that goal. Every client goes through a Marketing Competitive Assessment to develop a clear, comprehensive picture of your existing online presence. We take the data from that assessment–combined the intimate knowledge you possess of your own business–and help define your target audience. Who are your customers? Where do they spend their time online? How can you best reach them?

Once we have that data, Leadline can then deploy targeted paid media strategies to get your business and your brand in front of the right people at the right time. Our business analytics team constantly tracks and measures the performance of those ads, so we can see how many click, resulting in how many website visits and, ultimately, how many sales. Each client has access to a clear, easy-to-read client-facing dashboard so you can see for yourself how your marketing is performing and the impact Leadline’s strategies have on your success.

Arguably the easiest way to reach potential customers today is social media, and deploying the correct paid social ads on the right platforms at the right time can result in a huge boost to business success. Our analytics team can also determine – again, using your knowledge of your own business–the platforms that would best serve this goal, getting your business in front of as many potential customers as possible.

Driving Results For Your Business Goals

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Marketing Is Not a Spend It Is an Investment

As part of the initial assessment, we also examine what your competitors are doing. What social media platforms are they on? What are they posting? Where are their ads placed? We then take that information and leverage it so your ads make the biggest impact on the biggest section of your target audience as possible. Leadline’s proven, data-centric, outcomes-focused process takes the guesswork out of what makes a successful campaign, streamlining the process into one hyperfocused on your business, your needs and your goals.

Working in concert with our analytics team, our in-house team of compelling, disruptive creatives will generate the content for your paid ads that will result in clicks and revenue for your business. We take your input and use that to guide our production process. The end result is premium-level content that drives your business forward and achieves your outcomes.

At Leadline Performance Marketing, we are business people speaking to business people. We understand business language, we know your goal as a business owner is to generate a return on investment. Leadline believes marketing isn’t simply a spend, but an investment, one with a return that can generate new success for your business. We won’t leave you in the dark during the process, we pull the thread through from marketing to sales, maximizing your marketing’s performance as well as your return on investment.

Marketing Is Not a Spend It Is an Investment

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LET’S TALK

A piecemeal approach to digital marketing strategy doesn’t work. At Leadline, we provide a comprehensive, holistic, strategic approach that delivers a consistent message to drive outcomes, results and goals. Let’s talk, and start maximizing your business.

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