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LEADLINE IS
Performance Marketing.
We define Performance Marketing as an outcomes-driven approach focused on growing a client’s business and generating a return on investment.
Our team tailors every marketing plan to each client’s desired business objectives and measures “success” against return on investment and achieving those objectives. Your desired outcome dictates everything we do. Let’s work on some big-picture outcomes for your business.
// SOLUTIONS
What We Do
Strategy + Marketing Intelligence
MARKETING PLANNING // ANALYTICS + DASHBOARDS // BRAND AUDITING
Our team’s expertise spans decades and industries—we have a lot of good experience to lend your business. Between your business goals, our knowledge, and our findings in discovery, we come up with exciting solutions.
Creative + Brand Development
GRAPHIC DESIGN // MESSAGING // VIDEO PRODUCTION // CONTENT CREATION
This is where creativity and strategy become powerful messaging, imagery, design, and personality that capture the essence of your business and resonate with your prime audiences.
Digital Services
WEBSITE DESIGN + DEVELOPMENT // ECOMMERCE WEBSITES // PLATFORM INTEGRATION
Beyond captivating and communicating, we ensure your digital presence and tracking tools are set up to offer a great experience to your customers and crucial return-on-investment data to you.
Performance Marketing
EMAIL // SEO + SEARCH // SOCIAL MEDIA // TARGETED CAMPAIGNS // DIGITAL MEDIA
Some new solutions take time to gain traction—we stick around to evaluate every tactic’s performance and optimize where we see opportunities. We can manage and optimize your digital presence long-term, when needed.
// OUTCOMES
Your Goals
Outcomes are all about the holistic effects of marketing efforts—defining success by what grows your business rather than by vanity metrics that do nothing for your bottom line.
At Leadline, we define “outcome” as a long-term development that increases revenue or lowers costs—i.e., helps your bottom line. Throughout the process of launching and tracking solutions for a Leadline client, any tactic that isn’t generating outcome-friendly results will pivot.
// BRANDS WE HELP ELEVATE
// RESOURCES
Insights
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8 SEO Monitoring Steps to Outperform Your Competitors
3 MIN READ |Ready to outmaneuver your competitors? Search Engine Optimization (SEO) isn’t something you can set and forget. In today’s digital world, maintaining a strong online presence is essential for any business. That’s where SEO comes into play. To keep your business thriving online, you need to monitor your SEO efforts regularly. Here’s why it’s so important…
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The Power of AI in Marketing: A 2024 Educational Guide
4 MIN READ |Businesses often wonder, “Should we integrate AI into our operations, and if so, how do we do it effectively?” In the rapidly changing digital marketing landscape, staying competitive is key. Artificial intelligence (AI) is one of the most revolutionary technologies of the 2020s, fundamentally transforming marketing practices. AI goes beyond being a trendy term—it’s a…
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Understanding SEO: A Guide for Business Leaders
4 MIN READ |Introduction In today’s digital landscape, having a robust online presence is no longer optional—it’s a necessity. For business leaders and owners striving to enhance their market position and drive more business, understanding Search Engine Optimization (SEO) is crucial. This guide aims to demystify SEO, explain its value and highlight why it’s essential for your business…
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The Value of a Strong Careers Page for Restaurant and Retail Businesses
4 MIN READ |Recruiting and retaining the best talent for your business is no small feat—it takes time and money, as well as a psychological and emotional toll on existing staff trying to pick up the slack in the meantime. A thoughtfully designed, engaging, search-engine-optimized careers page is one solution we’ve seen clients greatly benefit from—particularly in highly…
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How We Elevate Retail Clients through Social Media Marketing
4 MIN READ |Social media offers so many benefits to retail marketing (especially food and beverage/hospitality) that it’s hard to imagine a modern restaurant, hotel, boutique or even chain store without a robust social media presence. Keeping customers engaged and excited to return to your business for months and even years on end may sound unrealistic. Still, social…
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Google Reverses Course on Third-Party Cookies: An Industry Perspective
4 MIN READ |TL;DR Google has delayed its plan to eliminate third-party cookies from Chrome, which regulatory concerns and industry feedback have influenced. While this move offers temporary relief, it underscores the need for the advertising industry to innovate and adopt privacy-centric data strategies. Analysts from Forrester stress the importance of investing in first-party data, testing alternative targeting…