Insights

Ready to outmaneuver your competitors? Search Engine Optimization (SEO) isn’t something you can set and forget. In today’s digital world, maintaining a strong online presence is essential for any business. That’s where SEO comes into play. To keep your business thriving online, you need to monitor your SEO efforts regularly. Read More

Businesses often wonder, “Should we integrate AI into our operations, and if so, how do we do it effectively?” In the rapidly changing digital marketing landscape, staying competitive is key. Artificial intelligence (AI) is one of the most revolutionary technologies of the 2020s, fundamentally transforming marketing practices. AI goes beyond… Read More

Introduction In today’s digital landscape, having a robust online presence is no longer optional—it’s a necessity. For business leaders and owners striving to enhance their market position and drive more business, understanding Search Engine Optimization (SEO) is crucial. This guide aims to demystify SEO, explain its value and highlight why… Read More

Recruiting and retaining the best talent for your business is no small feat—it takes time and money, as well as a psychological and emotional toll on existing staff trying to pick up the slack in the meantime.  A thoughtfully designed, engaging, search-engine-optimized careers page is one solution we’ve seen clients… Read More

Social media offers so many benefits to retail marketing (especially food and beverage/hospitality) that it’s hard to imagine a modern restaurant, hotel, boutique or even chain store without a robust social media presence. Keeping customers engaged and excited to return to your business for months and even years on end… Read More

TL;DR Google has delayed its plan to eliminate third-party cookies from Chrome, which regulatory concerns and industry feedback have influenced. While this move offers temporary relief, it underscores the need for the advertising industry to innovate and adopt privacy-centric data strategies. Analysts from Forrester stress the importance of investing in… Read More

How A Leadline Campaign Cleared Shelves of Our Client’s Product in Weeks We teamed up with a 3M+ follower influencer to highlight our client’s product—it sold out fast enough for bigger wins. WelCom Products manufactures consumer folding hand trucks and carts—they came to Leadline for help launching their product in… Read More

Influencer marketing has become a powerhouse in digital marketing strategies in recent years. Influencers connect with their audiences in meaningful and authentic ways that traditional “marketing” never has. Around 90 percent of consumers prefer recommendations from trusted family or friends rather than advertising–thanks to the parasocial nature of influencer content,… Read More

With any investment, the goal is to get a return. Businesses investing in marketing are no different, but many struggle to connect their marketing efforts to revenue or cost reduction. Compounding the problem, marketers have traditionally used advertising speak rather than business language. This failure to translate has been a… Read More

How Outcome-Based Marketing Grows Businesses Whether or not an ad campaign “worked” is a question sales and marketing teams have wrestled with since print was the only mass media. In a digital age with more channels, more targeting and customer behavior tracking, this question is somehow just as difficult—if… Read More

A manufacturing client leveraged Leadline’s innovative web design services to revitalize their customer experience completely. Project Overview A leading manufacturer of top-quality, American-made band saws came to Leadline looking to grow their business—together, we identified stronger brand identity/recognition and a more efficient online customer experience as our key outcomes. The… Read More

A Leadline client needed a strong recruitment campaign to meet growth objectives and tap into major sales opportunities. Campaign Overview A national realty company specializing in recreational, farming and ranching land came to Leadline needing more Land Agents—they had already identified exponential growth opportunities in the ten states they serve… Read More

Welcome to the world of digital marketing, where every social media platform offers a unique stage for your brand to shine. With billions of users scrolling, tapping and engaging daily, there’s never been a better time to harness the power of social platforms like LinkedIn, Instagram, Facebook, YouTube, TikTok and… Read More

Capturing the attention of your target audience is no small task in today’s world. Between differentiating from your competition and mastering unique, memorable branding across many different channels, it’s easy to get overwhelmed and lost. Personas are a great way to avoid this by narrowing your focus with some specific… Read More

No marketing effort exists just to exist—it’s always seeking to inspire a feeling and action in target audience members. Whether that action is visiting a website, subscribing to a newsletter or buying a product or service, marketing is the road sign leading customers there. In evaluating whether a given marketing… Read More

Understanding and predicting consumer behavior is like trying to solve a constantly evolving puzzle—it’s not impossible, but patterns appear and disappear very quickly. Staying ahead of the curve is a hands-on process of experimenting and trial and error.  Enter Project LAB, an internal Leadline Marketing team dedicated to experimenting with… Read More

In today’s social media-driven world, influencer marketing has emerged as a major trend. Social media platforms can no longer be an afterthought for brands and businesses. They are now an essential component for effective marketing and business growth. Then, you bring in the individuals with significant followings who have become… Read More