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Our Work

Base & Board

Our Client

What We Did

  • Brand Strategy
    Brand Naming
    Logo Design
    Website Design

Project Goals

  • Transform Pallet Supply Company’s brand identity with a comprehensive rebrand to Base and Board, creating a distinctive presence in a competitive market.

Base and Board (formerly Pallet Supply Company) sought a complete rebrand to reflect new management and expanded service offerings. The company needed a fresh identity that would position them for future growth while building stronger market recognition. Leadline developed a strategic rebrand designed to resonate with a broader audience and establish a foundation for long-term success.

Our Work

A New Name and New Look

Leadline executed a full-scale rebrand from Pallet Supply Company to Base and Board, developing a name that better captured the company’s evolution. Our team created a modern, memorable logo and refined the brand voice to build stronger market recognition. The new identity successfully differentiated Base and Board in a saturated market, positioning them for sustained growth with an identity that resonates with their target audience.

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