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Our Work

Midwest Land Group

Our Client

What We Did

  • Landing Page Design
    Meta Ad Campaigns
    Google Ad Campaigns
    Creative Development

Project Goals

  • Develop a captivating digital recruitment campaign to attract qualified land agents and help Midwest Land Group achieve aggressive growth objectives.

As one of the fastest-growing national realty groups for recreational, farming, and ranching land, Midwest Land Group faced a challenge: their ambitious growth and sales opportunities were constrained by their ability to recruit qualified land agents across multiple states. Leadline developed an omnichannel program that expanded their online advertising tactics while targeting recruitment efforts more strategically.

Our Work

Qualified Candidates Campaign

Leadline created a comprehensive digital ad campaign designed to attract qualified candidates to Midwest Land Group’s website. Through strategic targeting and compelling creative, the campaign delivered immediate results—generating more applicants in the first week than the company had received in several months prior to our partnership.

Our Work

Retargeting Campaign

Building on initial success, Leadline refined targeting to focus on online personas matching the profile of successful agents. Our team developed engaging videos and content that resonated with ideal candidates, resulting in a remarkable 700% increase in applicants compared to pre-campaign figures. This strategic approach significantly expanded Midwest Land Group’s sales capacity, supporting their aggressive growth objectives

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