For the Momentum campaign, Leadline refreshed OCCU’s creative assets and refined messaging to drive high-converting clicks, resulting in a significant increase in completed membership applications. To deepen community engagement, we activated influencer marketing across the Tulsa area, building authentic connections between the brand and local audiences. This campaign successfully blended performance-driven tactics with community-focused storytelling to deliver meaningful results.

Leadline collaborated closely with OCCU to develop complete branding for their new product launch, POP Checking. We created the product’s visual identity, established its look and feel, and crafted core messaging. Our awareness campaign educated the Tulsa community about POP Checking’s benefits through strategic influencer partnerships that explained the product’s unique value proposition. Additionally, we produced a series of motion graphic videos distributed through educational emails, providing valuable lessons on credit building, emergency savings, and financial literacy—positioning POP as a product that empowers members to take control of their financial futures.