The Benefit of Continuous Optimization
A fence manufacturer based in the Tulsa, OK area contacted Leadline Marketing with a clear goal: to grow their customer base and expand their business within their targeted areas. While we were already supporting them through several ongoing digital initiatives, it became evident that a more proactive approach was needed to generate consistent, high-quality leads. The next logical step in our strategy was to launch a targeted social media campaign in conjunction with paid search.
We recommended a paid social media campaign because their services benefit tremendously from strong visual storytelling. Platforms like Facebook, Instagram, and LinkedIn allowed us to highlight specific types of products through striking imagery and short-form video content.
More importantly, these platforms allowed us to precisely target ideal customer demographics, including new homebuyers, architects, and contractors. The dynamic nature of paid campaigns enabled us to test different creative assets, calls to action, and audience segments, optimizing for real-time performance.
After the initial round of posts went live, the client saw a noticeable increase in website traffic and engagement across social channels. The client was thrilled to see such quick results. However, we recognized significant untapped potential that could be leveraged through further optimization and refinement.
Through ongoing collaboration with the client, our team analyzed performance metrics to identify areas for improvement. We refined the campaign by segmenting creative assets by product type, using visuals tailored to each segment’s priorities that resonated more deeply with the target audience. We also streamlined messaging to better reflect the values and priorities of potential customers, highlighting durability, curb appeal, and fast installation timelines.
More importantly, the client experienced an over 200% increase in qualified leads, measured by completed quote request forms within the same period. This allowed our cost per lead (CPL) to decrease as we continued to optimize ad targeting, creative content, and bidding strategies. Additionally, remarketing efforts—reaching users who had previously engaged with the contractor’s website or social channels—converted higher. These combined results not only validated the effectiveness of the campaign but also provided a scalable roadmap for future paid social efforts, positioning the client for sustained growth in the highly competitive fencing market.
These enhancements led to stronger engagement, improved conversion rates, and a measurable increase in qualified leads. The campaign not only helped position the contractor as a trusted local expert but also provided a scalable marketing foundation for continued growth.
Ready to Drive More Leads Through Smart Social Campaigns?
Discover how Leadline Performance Marketing’s data-driven optimization can transform your paid social strategy into a consistent lead-generation engine. Whether you’re looking to grow your customer base or scale your presence in a competitive market, our team is here to help.
