How A Leadline Campaign Cleared Shelves of Our Client’s Product in Weeks
We teamed up with a 3M+ follower influencer to highlight our client’s product—it sold out fast enough for bigger wins.
WelCom Products manufactures consumer folding hand trucks and carts—they came to Leadline for help launching their product in a major U.S. retail chain. They were particularly interested in influencer marketing, so we identified and contacted influencers known for reviewing/recommending products sold at the retailer. We ultimately partnered with an influencer with over 3 million followers, who posted a 25-second product video to their Instagram and TikTok accounts.
Following those posts, product demand spiked so much that inventory was exhausted. The retailer ordered more Magna Cart™ units and added them to their online inventory, and WelCom Products saw an increase in global interest/awareness of their brand.
Return on Influence
WelCom Products was selling their product through a major U.S. retailer for the first time, and their goal was to move as many products as possible, earning more orders and increasing brand awareness among this retailer’s shoppers. They were already aware of and interested in trying an influencer retail campaign tactic, which we were happy to implement.
Leadline arranged a paid partnership with an influencer on Meta and TikTok whose content focused on reviews and recommendations of this specific chain store’s products. We predicted a good ROI for this influencer retail campaign, as influencers excel at creating low-cost, high-value content.
The influencer exceeded our expectations with one 25-second product video (filmed at the store) that generated a huge response from their followers. Leadline estimated an earned media value of $301,587.18 and a total reach of almost 7 million unique views.
Not only did WelCom Products accomplish their goal of earning more orders from the retailer, but they were also added to the retailer’s online store based on demand and feedback from the influencer’s followers. Additionally, search interest in WelCom Products increased so much that they saw an increase in global orders, too.
Following the success of this collaboration, we’re working with WelCom Products to leverage their newfound brand awareness and replicate this success for other products and major retailers.
To Learn More
about influencer marketing and how you can use it for your business, contact us today.
