Recruiting and retaining the best talent for your business is no small feat—it takes time and money, as well as a psychological and emotional toll on existing staff trying to pick up the slack in the meantime.
A thoughtfully designed, engaging, search-engine-optimized careers page is one solution we’ve seen clients greatly benefit from—particularly in highly competitive industries like hospitality and retail. In this blog, we’ll outline the essential “whys” of a good careers page for attracting and keeping employees who deliver a consistently excellent customer experience.
Communicate + Expand On Your Culture
A great culture and team cohesion is essential for jobs/industries that involve high-volume customer service and (sometimes) difficult customers. Step one to successfully recruiting great team members is identifying and promoting what makes your business a great place to work alongside great people.
A job description will outline the essential compensation and job requirements, so the role of the careers page is to convey the more abstract elements of culture with content like design, images, and messaging.
The devoted, experienced employees you’re looking for want to know they will enjoy working with their teammates in a supportive, diverse workplace. Communicating company values, vision and culture through words and images is imperative—benefits and pay are built into an employment contract; a respectful and accommodating team is not guaranteed.
When writing and designing a new careers page for Hideaway Pizza, we had a strong foundation to build on from designing the company’s overall website. Hideaway’s new careers page was a prime opportunity to take their fun and quirky brand personality to a new level. Therefore, the page content featured playful puns, custom drawings, and photos of actual employees having fun on the job.
The finished product is a page that captures and communicates not just Hideaway Pizza’s brand, but also their values and the kind of culture they create through their employees.
Choosing the right elements for your careers page helps you authentically identify your unique culture and the values that drive your team and business—it gives prospective employees a teaser of what working for you is like.
Leverage the Power of SEO + Stand Out Competitively
No website is complete without a solid search engine optimization (SEO) strategy steering the content; this is especially true for a page that will include open positions and thus need high visibility in search results.
Optimizing and crafting a careers page that scores well for search results (no matter what job descriptions are listed) keeps your business top-of-mind for prospective employees, even if you’re not actively hiring for a position relevant to them at the moment.
Organic SEO strength can also indirectly defray the cost of recruitment—the overwhelming majority of workforce-aged people are millennials or Gen Z, meaning they rely on online job boards (Indeed, LinkedIn, Glassdoor, etc.) and Google searches almost exclusively. Listing positions on these sites is not free, nor is the process of building and optimizing a careers page. However, ranking well in search results through organic SEO is free, keeping your business and open positions top of mind for job searchers.
Combining the power of the two and communicating your workplace excellence via your careers page is a critical way to stand out and demonstrate how seriously you take your employee experience.
Conclusion
As stated earlier, recruiting and retaining great employees is no small feat—financial and emotional costs can quickly add up. However, there are “evergreen” tactics like a great careers page to help streamline the process and appeal to the right prospective team members upfront.
If you’re considering changes to your digital presence and how you recruit talent, Leadline can help. Contact us today to see what solutions we have for your business’s growth and success.
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