RESOURCES Insights

Whether you’re a seasoned marketing professional or new to the game, understanding the ‘what’ and ‘why’ of successful solutions is extremely valuable.

Here, we’ve compiled some insights on our foundational marketing strategies, thoughts on the industry and valuable lessons we’ve learned from years of driving outcomes for clients.

// Digital Services Case Study
How Leadline Helped A Leading Saw Manufacturer Drastically Improve Customer Experience
A manufacturing client leveraged Leadline’s innovative web design services to revitalize their customer experience completely. Project Overview A leading manufacturer of top-quality, American-made band saws came to Leadline looking to grow their business—together, we identified stronger brand identity/recognition and a more efficient online customer experience as our key outcomes. The… Read More
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// Performance Marketing Case Study
How Leadline Increased Agent Applications for a National Realty Company by 700%
A Leadline client needed a strong recruitment campaign to meet growth objectives and tap into major sales opportunities. Campaign Overview A national realty company specializing in recreational, farming and ranching land came to Leadline needing more Land Agents—they had already identified exponential growth opportunities in the ten states they serve… Read More
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// Performance Marketing
Unlock Your Brand: A Guide to Social Media Marketing Platforms
Welcome to the world of digital marketing, where every social media platform offers a unique stage for your brand to shine. With billions of users scrolling, tapping and engaging daily, there’s never been a better time to harness the power of social platforms like LinkedIn, Instagram, Facebook, YouTube, TikTok and… Read More
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// Creative + Brand Development
Why We Build Brand Personas
Capturing the attention of your target audience is no small task in today’s world. Between differentiating from your competition and mastering unique, memorable branding across many different channels, it’s easy to get overwhelmed and lost. Personas are a great way to avoid this by narrowing your focus with some specific… Read More
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// Performance Marketing
What are ‘Outcomes’ in Marketing?
No marketing effort exists just to exist—it’s always seeking to inspire a feeling and action in target audience members. Whether that action is visiting a website, subscribing to a newsletter or buying a product or service, marketing is the road sign leading customers there. In evaluating whether a given marketing… Read More
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